July 7, 2015
Chicago, IL-based KnowledgeHound, the Google of market research, today announced the closure of a $1.2M seed round led by two investors. Founded in 2013, KnowledgeHound is an enterprise market research data-retrieval and visualization platform that has worked with organizations such as Pepsi Co, Mars, and Procter & Gamble. The seed investment will allow the company to further develop its search engine, data-visualization, and data-science teams and technology. More specifically, their service allows companies to better assess existing data so that they can reuse the information and reduce waste, rather than starting a new study from scratch.
Their initial process focuses on assessing current data storage practices, developing a custom API program to transfer the data securely, and then grants a private Cloud-based environment for the organization to access and search through the data.
KnowledgeHound is co-founded by former Procter & Gamble consumer insights manager Kristi Zuhlke and former NogginLabs Software Architect Andrew Soep. The team brings a background and pedigree of experience working with enterprise companies and making sense of their data.
“As part of Procter & Gamble’s Consumer & Market Knowledge Group, it was my job to know everything about specific markets and consumers, and I would waste huge amounts of time searching for data that I knew we already had, but which I could never find,” said Zuhlke, in a statement. “If I had that struggle at one of the world’s best-run consumer companies, I knew everyone else had to be feeling the same pain.”
The seed round was led by Listen Ventures’ Jeff Cantalupo and Mitten Group founder Mark Mitten.
“In today’s marketplace, companies need to move faster than ever to succeed, and too many are hung up by the lengthy and costly market-research process,” said Mitten. “KnowledgeHound makes it easy to quickly to find, analyze and share the market-research data they already have, improving the ROI of every research dollar.”
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