Product Managers: Handle Label Procurement with LabelArchive

March 28, 2012

11:00 am

Even though I studied marketing in graduate school, I tend to take for granted the behind-the-scenes complexities of consumer product marketing. For example, I fail to appreciate the overlooked sciences of product label procurement and SKU tracking.

Entrepreneur Bill March does not overlook these processes. In fact, he’s made it his mission to help product label managers overcome chaos and meet print package deadlines with LabelArchive.

Today’s on-demand environment calls for a nimble approach to managing label content. LabelArchive has harnessed the most up-to-date, web-to-print technology to produce a robust solution that packs several unique features into an easy-to-learn workflow.

I asked March to share some insight about his startup journey. “My entrepreneurial effort in the last five years has introduced me to situations and conditions that I could not have imagined before I embarked on this journey,” he said.

His experience has been filled with highs and lows.

My technology start-up has been the most difficult challenge in my career. I have learned to wear many hats including technical designer, human resource manager, and money raiser. Coping with technical and financial uncertainty has taught me to keep my expectations firmly grounded. I have achieved technical success in the form of a software solution that works as advertised and I am just beginning to launch it into the marketplace.

March says that now is the time to engage in energetic salesmanship, and offers this advice to fellow entrepreneurs:

I would advise anyone engaging in technical innovation for industry to plan on needing three times as much money as originally estimated and development taking four times as long as you might have thought. In the face of these realities you will get an opportunity to demonstrate your own rock-solid resolve and persistence.

March’s persistence has resulted in a company that can save managers substantial time, money, and mistakes. You can learn more about LabelArchive at our Tech Cocktail Boise event, where LabelArchive will be a featured startup.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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