Las Vegas’s SHIFT Gets First Shipment of Teslas for Its Transport-Sharing System

June 14, 2014

4:37 pm

In a blog post written today, SHIFT founder and CEO Zach Ware announced that the company has received its first delivery of fleet vehicles from Tesla. Previously called Project 100, the company rebranded to SHIFT just a little under a month ago, and is directed at innovating the transportation space through a monthly membership system of shared vehicles, rides, shuttles, bikes and more. This is just the first of many more vehicles to come, according to the blog post:

“Over the coming weeks and months preceding our launch we will be taking delivery of dozens of vehicles from small urban movers to Tesla Model S’s. The vehicles we received today will be outfitted with our own onboard hardware allowing access without keys and much, much more.”

The company will begin testing the architectures on their onboard systems, so people in the Downtown Las Vegas area can hopefully see these Teslas around town soon.

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Ronald Barba was the previous managing editor of Tech.Co. His primary story interests include industry trends, consumer-facing apps/products, the startup lifestyle, business ethics, diversity in tech, and what-is-this-bullsh*t things.

Aside from writing about startups and entrepreneurship, Ronald is interested in ‘Doctor Who’, Murakami, ‘The Mindy Project’, and fried chicken. He is currently based in New York because he mistakenly studied philosophy in college and is now a “writer”. Tweet @RonaldPBarba.

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