Legal Hero Launches in Florida to Offer Startups Affordable Legal Services

May 6, 2015

8:00 am

Legal Hero, an on-demand legal services provider that makes it easy for startups to find high quality lawyers at lower prices, is expanding to Florida.

The New York-based startup connects experienced attorneys with startups for on demand, fixed fee projects, offering companies an affordable alternative to traditional law firms.

“We’re thrilled to be launching in Florida, there’s something in the air in Miami,” said Annie Webber, CEO of Legal Hero. “Legal Hero’s Florida launch is quite personally fulfilling as a born and raised Floridian and because the idea for Legal Hero was conceived in Miami after watching my parents’ flower business struggle to find high quality legal help at clear, reasonable prices. I had a front row seat to what was like to run a small business.”

Webber continued to meet entrepreneurs, frustrated with the quality of the legal services for small businesses.

“Law can be very intimidating, and they [entrepreneurs] didn’t know where to turn for legal help,” explained Webber.

After attending Harvard University, Webber worked for a law firm based in Boston, and it was during this time that she realized that there is a misalignment of incentives for lawyers and lack of adoption.

“We are solving two problems: Pricing uncertainty and quality of service,” explained Webber.

Legal Hero’s network of experienced attorneys in Florida can handle issues from general corporate work, such as entity formation and contracts, to other common business legal concerns including immigration, employment work, real estate, and intellectual property. Unlike most legal services providers that rely on retainers and hourly billing, Legal Hero shows the full price for all projects upfront on the website, allowing customers to see the complete cost before sharing personal information.

legal hero

For startups that are bootstrapping, legal fees can become a real burden. However, focusing on legal issues early is the key, and is especially helpful for new entrepreneurs. If there is a mistake early on, it will come back to bite you later. There are a few organizations –and law firms– that offer legal advice, pro bono. But according to Webber, there are companies that prefer to pay for labor.

“Startups are looking for reasonable prices that is cost effective that they know,” said Webber. “There’s an access to legal help gap for small business that are just starting up.”

By providing independent attorneys with billing support and backend services, Legal Hero helps remove the overhead that leads to slow response times and bloated bills at traditional law firms, allowing businesses to get quality legal services at significantly reduced costs. Legal Hero is state dependent.

Image Credit: Flickr/

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Camila has been heavily active in South Florida’s tech startup community, where she is a co-host of a local radio show called pFunkcast. Camila previously worked at Greenpeace International and the Organization of the Prohibition of Chemical Weapons (OPCW) in various communication roles. A proud Brazilian who spent most of he life in Peru, she is passionate about traveling and documentaries.

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