May 6, 2015
I’ll forever be a fan of analog methods of operation because there’s an almost artistic quality inherent in it. That is, I prefer writing in notepads to working on laptops, I still call people over texting them, and nothing beats a hand written snail mail letter.
Now, that’s not to say that the realm of technology is wrong to want to innovate on these platforms. In fact, I’d say there’s a healthy balance to be struck between the worlds of digital and analog: the New York-based lettrs messaging app would agree with me.
The company provides a global, mobile network for personalized messages, mobile stamps, and original signatures. In essence the letters platform has brought hand written letters into the digital world, and people are using it in 80 different languages across 174 total countries.
“As a former Army officer who wrote letters from the Middle East, I believe it’s important for people to be able to connect with others to share meaningful social messages,” says CEO of lettrs Drew Bartkiewicz.
Recently the team announced a new extension of their popular messaging stamps feature, choosing to celebrate strong women with an inaugural “Women of Note” collection. Some of the women they’ve chosen to highlight on their stamps are First Lady Michelle Obama, Queen Rania of Jordan, Ellen DeGeneres, and Angeline Jolie. Specifically, Bartkiewicz rolled this extension out to celebrate the women who currently use his platform.
“With the growing global influence of these women, it is a pleasure for me to activate these commemorative and graceful images just prior to Mother’s Day,” says Bartkiewicz. “The precision and potential of the female voice on the lettrs network continues to astound and inspire. We are redefining what mobile messaging can be: lasting words of purpose.”
In addition to the update to the platform, lettrs will also be welcoming tech industry veteran Mark Jung as their new Chairmain.
“The accelerating growth and depth of user engagement reflect lettrs’ unique role as a vibrant social network of quality content. This very creative emphasis on lasting and more personalized messages will excite users and brands alike for letters of the next generation,” says Jung.
The growth of the lettrs platform landed them as one of the Best Android Apps of 2014, as selected by Google: only .5 percent of all apps are selected to be part of the award. With that kind of traction, they’ll successfully blaze forward into the future alongside their users.
Image Credit: Wikipedia
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