5 Ways to Leverage Google AdWords to Reach Holiday Shoppers

November 20, 2014

5:00 pm

If you run a small business, what are your working hours? Consumers seem to be always-on, especially in the retail industry. Shoppers love to browse for purchases between 10 PM and 4 AM. You’re probably always thinking about ways to improve your business and trying to respond to consumer inquiries in a timely manner. But do you make time for You, especially during the holidays? Today, Google posted this note full of tips and tricks to get this process as automated as possible. Here is a brief re-posting of Google’s list of 5 Google AdWords tips to help your small business navigate the holiday season.

1. Stay in the Know.

Google Trends can help you get a sense of the most popular searches by region, or help you identify searches that are just beginning to take off. Understanding search trends and where they’re coming from can help you focus your campaigns on the most meaningful terms for your audience.

2. Show up in your audience’s searches.

Use broad match modifier keywords. This allows your ad to show up in searches that include a keyword and controlled variations. For instance, add “+buy” or “+holiday” to reach those who might be about to make a purchase.

3. Let AdWords work when you can’t.

Use website call conversions to track Google AdWords leads that kick off the consultation process for new customers, around the clock. Flexible bid strategies also automate the bidding process and help you reach goals across specific campaigns, ad groups, and keywords.

4. Mobilize your advertising.

Google Analytics insights can show where and when traffic is happening so that you can set the right cost per click. Adjust mobile bids to find a happy medium for mobile conversion rates.

5. Stand out in the crowd.

Holiday shoppers visit up to 12 websites before deciding on a holiday purchase – so don’t get lost in the buy cycle! Make your ad extensions stand out by using information that will draw more people to your website, or use ad customizers to show highly strong promotional offers to your customers, in real-time, even when you have lots of products, services, and promotions—all changing by the day.

Start laying out your end-of-year strategy now, if you haven’t already – and best of luck meeting your goals this holiday season!

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Previously the Managing Editor at Tech.Co, Ann Diab has a background of launching and nurturing of startups and tech companies.

Empowering and educating entrepreneurs and startups to better productivity and culture is her passion. Growth Manager at WorkingOn to enable folks all over the world to enjoy work and improve communication. Follow me on Twitter.

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