Leverage Your Airline Miles with Superfly

June 26, 2011

7:59 pm

Juggling passwords, program benefits, and mileage balances can get in the way of travel plans, not to mention travel savings. Superfly takes all of this data and organizes it so you can see a clear picture of how to take advantage of the best flights.

Tel-Aviv-based Superfly aggregates travel information from multiple companies to help consumers select options that will save them money. Its interface keeps track of your rewards, miles, and spending times so you can make informed decisions when you travel. I decided to give it a try.

After a brief sign-up, I was prompted to select the airlines, hotels and car rental companies I use the most. I provided my account details for each of my selections. Superfly asked me three questions to customize my experience and help me take advantage of deals in a way that fits my travel needs. I selected which type of flights I would most likely use my miles for (long domestic), the most I would be willing to pay for an upgrade ($200), and how flexible I am in booking an award trip (I can move my trip around one or two days).

Superfly created a personal dashboard for me, based on all of my selections and customization settings. My travel habits and options were analyzed and plotted on a simple graph to help me see the big picture. Of course, I will have to start monitoring my dashboard as I travel to see the real potential. But, I like the idea of being able to view my travel options in a clear and comparative way. Simply monitoring my spending patterns using Superfly will encourage me to dig a little deeper to find the best deals. And, since Superfly will be monitoring the services I use most, this digging will take less time.

Superfly offers a valuable way to manage your air travel habits. Being aware of your travel habits and options can provide some level of control in an environment of ever-changing prices and rewards. Check it out, and let us know how Superfly affects your future travels.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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