Lifeproof: A Waterproof iPhone Case for Under $100

March 27, 2013

9:27 am

According to a survey by SquareTrade, water accounts for over 25 percent of iPhone accidents – that includes dropping the phone in the water and spilling liquid on it.

Although “rice magic” may save your phone after some spills, you can save yourself the agony with a Lifeproof case. Lifeproof sells iPhone 4(S) and 5 cases for $79.99 that can survive up to 30 minutes in 6.6 feet of water.

In addition, they are dirt- and snow-proof, and protect your phone from drops of up to 6.6 feet. All functions are accessible while the case is on, including the charger and the camera.

Lifeproof photo

Although the case is thin – 1.5 mm on each side – it still has a bit of a rugged, masculine look. And it can be hard to take off – I had to resort to a YouTube video to figure it out.

Lifeproof encourages you to buy the case and take your phone snorkeling, snowboarding, mountain biking, or running in the rain. You can use it at the beach or in the bath, or let your kids play with it. But to me, the benefit is more abstract – just a sense of freedom. Aptly, the case is called Frē.

“The LifeProof Frē Case gives you the freedom to go everywhere and do everything with your iPhone 5 without worry,” said Gary Rayner, founder and CEO of LifeProof.

Eighty dollars may seem like a lot, but it’ll pay for itself the first time you drop it in the toilet. And your other options are limited: the OT Waterproof iPhone Case ($34.95) is not available for iPhone 5 yet, and the Hitcase Pro (which works up to 30 feet underwater) costs $129.99.

Disclaimer: Tech Cocktail received review copies of the Lifeproof frē.


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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact

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