Live Polling, Audience Engagement & the BYOD Movement

May 15, 2016

8:00 pm

Cell phones, computers, and even wearable tech are destined to become so ubiquitous to our daily lives. Because of this, employers and teachers are becoming more reliant on everyone bringing their own devices. Like it or not, BYOD is becoming a movement.

What Exactly Is BYOD?

BYOD is a global movement in the making. Over the past few years, companies, schools and other types of organizations are encouraging individuals to use their own tech rather than having them be provided by the organization itself . The primary push behind BYOD is that tech access has become so widespread that it would be foolish not to utilize it to cut costs and make goals more achievable.

As long as users are taking advantage of specific applications for each situation, everyone has access to the same information simultaneously in real time. But despite the positivity that can come from the BYOD movement, it’s not without challenges.

Employers and Schools

Employers and schools are also utilizing this movement in various capacities. Schools and universities can use the BYOD initiative to provide apps that will notify all students of important updates live, particularly in times of emergency. Educational institutions are using web-based polling systems with BYOD methodologies to learn the ways in which their students learn most effectively and whether or not students grasp various concepts and topics. Employers can also implement emergency announcements and polling, however, they might also use it to allow employees to work more flexible hours and from satellite offices or at home with greater frequency.

Costs and Risks

Most potential adopters are quick to consider the costs and risks before they are able to realistically consider the long-term potential benefits. Security is often the greatest fear, albeit a highly manageable one, as people consider the implications and costs of a device that is lost or stolen or if individuals become vulnerable to a hack by not upgrading security measures regularly. They might also fear unauthorized access to sensitive information from unsecured public wifi connections or the introduction of malware, spyware or viruses due to an employee’s personal website searches. These are all possible, however thousands of companies have created security protocols to protect company data while offering BYOD.

Do not forget to look beyond potential security issues. It may actually cost more to make company-wide programs accessible on all operating platforms rather than to simply issue a second device to the appropriate individuals. Each company and circumstance will be different. It may also take more time and money to achieve greater encryption and limit access to various documents by more individuals. And, it is important to note that employers will likely be expected to reimburse employees for at least some portion of their data plans.

Benefits

The first immediate benefit that comes to mind of most businesses is the vast reduction in technology investment and operational costs. Businesses will also be armed with more technologically sophisticated devices as a whole to help keep up with ever-changing technology whether the company is an SME or a large enterprise. Employees are proving to be more productive, happier and more loyal to their employers when they use their own devices. Organizations are experiencing improved communication response times within team members and greater transparency on team projects and between departments. Events and schools benefit primarily with greater engagement, improved gathering of pertinent information and the creation of stronger personal connections between individuals participating and the subject and presenter.

Each organization, event and school must determine whether or not a BYOD policy is right for their needs. Each has benefits and challenges; however, if you carefully examine and evaluate all potential weaknesses, costs and risks before implementing a BYOD system, and you establish clear policies and procedures, it is highly plausible to establish a successful, cost-effective and highly secure solution that saves you a significant amount of money in talent retention, increased productivity and overall customer satisfaction.

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James Jones is a seasoned digital marketing expert who loves to write about subjects that help small businesses grow their brands. James cares about people and businesses, and tries to show it through his writing by producing both generous and accurate content. He stays abreast of industry trends and news, making it easy for him to stay relevant. When he’s not spending time helping clients conquer their niche online - you can find him hanging out with friends. He also enjoys meeting new people and welcomes you to interact with him via Twitter and Google+.

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