December 24, 2015
Any new event can be pretty stressful to plan. It is important to make sure that everything will work properly and you need to market the event in a really proper way. This is practically the only way to be sure that people would actually attend. While it is quite obvious that a marketing team made out of true professionals would be needed when you want to market a hotel or a similar large business, for most companies the tips below are more than enough.
Using Media Submissions
We have to acknowledge the fact that regular advertising is still the most effective way to market the business. Local press has to know about the new event so that local coverage can be gained. You want to appear in local television and papers. As an extra tip, you want to involve the chamber of commerce as this would add the event to the official online calendar. Also, do not forget about industry based publications as they would love to cover the event.
Create a Special Website
Many want to look online when they need new information about some upcoming events. One of the easiest possible ways to offer information is to have a website for the event. While it is possible that you could incorporate all the data in the site that you have, it is a lot better to simply create a brand new site. This creates the idea that the event is stronger than it is. Marketing is always about perception.
When you create the site, make sure that you use pictures, speaker bios, images and even videos if this is possible. Short videos have been proven to be highly effective at catching the attention of the viewer. At the same time, you want to be sure that you have an updates section. You want people to be connected and keep coming back to the event page. Many marketers even use a sign-up form to capture emails of those interested.
Using Social Media and Blogs
When it comes to online promotion for an event, blogs and social media stand out as the two channels you want to be sure to use. Just make sure that you do not make social media marketing mistakes as that would lead towards huge problems. Social media marketing is not as easy as you may be tempted to believe at first glance.
As a simple example, Twitter is really great for a special announcement. If you have more announcements, you can add more announcements. With this network you want to follow the influencers that would be interested to attend and those that can promote your business. Twitter is great for communication if you use it appropriately.
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