April 14, 2015
In February the Las Vegas based Local Motors announced that they would be sponsoring NASCAR driver Ben Kennedy’s No. 11 Toyota Tundra. Along with the sponsorship came the announcement that the Local Motors user community would get the opportunity to work with Kennedy on designs for his new helmet.
Today Local Motors officially announced the start of the Ben Kennedy NASCAR Helmet Design Challenge. The winning design will debut in Charlotte in early May, and Kennedy will wear it for several different races throughout the 2015 season.
Kennedy’s grandfather, Bill France Sr., founded NASCAR in 1948 and his family has since governed for more than 65 years. According to Local Motors, Kennedy’s history helps him look at the future of the sport where cocreation can play a big part.
In addition to working with the Local Motors Community to create a helmet design, Kennedy sees potential for enthusiasts, engineers, and designers to help NASCAR teams rapidly solve problems that teams face each week with their race cars.
“What’s great about cocreation is that it brings the community closer to innovation — and in the case of this challenge — my fans closer to the action,” says Kennedy.
To help get their community inspired and excited, Local Motors threw together an infographic detailing the history of stock car racing and how the helmet evolved with it:
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