February 23, 2015
Last week NASCAR racer Ben Kennedy, great grandson of NASCAR founder Bill France Sr., announced a partnership with Las Vegas’ very own Local Motors. The multi-race sponsorship of Kennedy’s No. 11 Local Motors Toyota Tundra truck kicked off on February 20 at the World Truck Series season opener at Daytona International Speedway.
Together Local Motors and Kennedy’s Red Horse Racing team will be introducing the cocreation into the world of NASCAR in an effort to advance innovation. It’s a similar mentality to that of crowdsourcing that has helped Local Motors bring the Rally Fighter, the Strati, and the world’s first 3D printed car into existence.
Specifically for this case though, the fans will be able to use the Local Motors web-based app to fuel this cocreation mindset. They’ll get to join discussions about the technical aspects of the races, meet with other fans, upload photos, and offer their unique ideas as to how to improve.
“Local Motors is leading the industry in 3D printing and cocreation, two concepts I very strongly think will play a role in the future of racing,” says Kennedy. “The opportunity to partner with them allows me to be on the forefront of innovation while also giving me the chance to extend that to fans, who can expect a variety of new and really deep ways to engage with the sport.”
Local Motors, after wrapping up the first race in the Camping World Truck Series, also announced that they’ll be launching a challenge for their users to design the helmet that Kennedy will wear all season. And to thank Kennedy for his partnership, CEO of Local Motors John B. Rogers Jr. gifted him his very own Rally Fighter.
“At Local Motors, we believe in investing in what’s next,” says Rogers. “Which is why it makes sense that our first foray into NASCAR would be to team up with Ben, who shares our same fearless spirit of innovation. Together, we are pioneering the latest in vehicle technology – both on and off the track.”
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