Logan LaHive of Belly on Expanding Into New Markets [Video]

August 26, 2012

12:00 pm

Logan LaHive only knew that he wanted to tackle the loyalty space before starting Belly.  The product that you see today, however, is the result of an ongoing evolution.  After launching late last year and focusing the first six months of his team’s efforts solely in Chicago, Belly has now expanded into eight markets, with new locations constantly popping up around the country (and Puerto Rico).

Tech Cocktail caught up with LaHive to learn more about how Belly has expanded so quickly, where the idea came from, and the origins of the name “Belly”.

Watch the video with Logan LaHive of Belly.  The interview was filmed at Joe’s on Weed St on August 8th, 2012 during Tech Cocktail Chicago Sessions. It is also part of the Tech Cocktail Conversations podcast – subscribe on iTunes.


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When Zach Davis isn’t getting lost in the mountains, he is hustling from Boulder, CO as Tech Cocktail’s Director of Marketing. He is the author of Appalachian Trials, a book chronicling the mindset necessary for thru-hiking all 2,181 miles of the Appalachian Trail, a feat he accomplished in 2011. Zach is a green tea enthusiast, die-hard Chicago sports fan, and avid concert-goer. Follow Zach on Twitter: @zrdavis.

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