Logan LaHive of Belly on Starting a VC-Incubated Company

March 14, 2012

3:00 pm

Loyalty reward apps for small businesses is a rapidly growing marketplace.  One of the first companies in this space was launched by Logan LaHive, CEO of Belly, who stopped by our SXSW #StartupLife Celebration Saturday to talk about life as an entrepreneur.

LaHive launched Belly while he was a Founder-in-Residence at Lightbank, a Chicago-based VC firm started by 2 entrepreneurs.  In the video below, he talks about the challenges of the startup life, how he became a Founder-in-Residence, how pitching til you’re blue in the face can eventually lead to success.  You can watch the video here:

You can find more of our coverage of the #StartupLife at SXSW here.

Editor’s Note: Thank you to Vitrue, a sponsor of our #Startuplife Celebration and Tech Cocktail’s special SXSW video series. Check out Vitrue’s live daily updates from SXSW!

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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