August 2, 2011
In a design fiasco last October, Gap launched a new logo, then switched back within days due to popular protest. If a logo can alienate consumers of big brands, they are even more critical for startups looking to attract new eyeballs. That is why Logolance, a startup itself, is offering discounts to startup founders and incubators for its crowdsourced logo design service.
“If you’re looking for a professional design that really speaks to your company, you’ll want to use Logolance,” says founder Michael Siegler, who officially launched the Chicago startup in April.
To create design that speaks to your company, Logolance taps into their community of hundreds of professional designers. When you submit a project, you can request designers based on their eclectic portfolios, or Logolance will help you find a match. Interested designers submit proposals outlining their vision, and you choose one to create your logo. Budgets range from under $500 to over $25,000.
Logolance came about after Siegler struggled to crowdsource a logo design on Hatchwise, where designers compete to produce the best logo for your project (similar to crowdSPRING or 99Designs). According to Siegler, because designers could see each other’s work, the process was plagued by copying and bickering.
“I wanted to create a site that addresses the problems that arise with crowdsourcing,” he explains. Logolance does this by vetting designers and only soliciting a logo from the designer with the winning proposal. Some clients might prefer having more options–some Hatchwise contests generate over 100 entries–but Siegler thinks the Logolance model ensures quality for clients without designers wasting time on logos that never see a homepage.
If that doesn’t convince you, Logolance has an additional selling point: a free market research tool. You can survey the public on what your new logo conveys–strength, fun, or trustworthiness?–and compare it with your old logo or competitors’ logos. This is especially useful for rebranding, so, unlike Gap, you can make a smooth transition to a new look.
Did you like this article?
Get more delivered to your inbox just like it!