Look Out LinkedIn! Who@ Has a Better Idea

September 10, 2013

11:00 am

The reason I love LinkedIn is my ability to reach out to just about anyone. It is digital networking at its best. In theory, if I can get in front of someone that needs my product or service, hopefully I can sell them a little easier if they have a chance to check my profile and see that I have a track record and can deliver. In comparison, a cold call likely ends in disappointment. Trying to sell yourself over the phone with no point of reference is difficult – and that is if you manage to get past any or all the gatekeepers along the way.

The trouble with the LinkedIn process, however, is asking for an introduction. If a friend asks for a referral to someone you barely know, you hesitate…this might be a person you need to talk with at some stage, and helping a friend may mean they are less likely to talk to you the second time around. And if a stranger asks you for an introduction to someone you consider important – forget it. The issue is privacy.

Who@ allows you to help people connect across multiple platforms, to keep private the connections you have or choose to pursue. It gives you the ability to network privately where competitors, customers, peers, or employers can’t see your every move or action. Who@ never violates the trust or confidence you’ve built with your relationships.

It takes who you know and who is in your extended network from the contacts on your phone and across your email addresses. The more people you invite, the better it gets.

Its search functionality is clean and simple, allowing you to get to whom you need, with one search. No web research, going through other people’s contacts, or leaving a trail.

I was lucky enough to be invited to play with the beta version of this product and can honestly say that industry leaders should be re-evaluating their products right now if they plan to keep market share when startups like Who@ are about to hit the scene.

Who@ was a showcasing startup at our Tech Cocktail Dallas mixer in August and won Hottest Showcasing Startup – Reader’s Choice.

Guest author Chris Joannou is a serial entrepreneur with businesses in everything from tech to tequila. He’s the CEO and founder of Perceptar, a live mobile-to-mobile video application, CEO of Startup Melbourne, and director of the Startup Grind Melbourne chapter.

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