Your Entrepreneurial Ideas are Worth Fighting For [VIDEO]

March 27, 2015

8:00 am

It’s never easy to get up and pitch your idea to a room full of people. It’s not any easier when you have to stand in front of ABC’s Shark Tank crew, pitch your idea, and then hear how they don’t like it.

Lori Cheek, founder and CEO of Cheek’d, went through this exact scenario about one year ago, and she could have let it crush her entrepreneurial spirit. Instead of crawling back into a hole to commiserate, she got right back up and began revamping Cheek’d to be better than before.

What she’s come up with to date is an online dating app that works in the real world. It’s fueled by Bluetooth, and if you pass somebody on an airplane, a subway, or any other place you don’t typically have Wi-Fi or 4G you’ll still get an immediate notification that somebody has crossed your path.

According to Cheek, everybody is so obsessed with their technology these days that we’re losing what matters most: a physical connection. She’s been in bars where women flip aimlessly through Tinder when anybody in the room could be the love of their life. Cheek’d is all about getting people to pay attention to the world around them.

The only thing left to do, after her pivot, is to officially launch in New York City. Cheek is going to start hosting events in the different neighborhoods around the city where all you need to get in is the app.

From there, she won’t stop until everybody in the world has her app. And she’s dying for a second attempt at Shark Tank. Cheek stopped by our event at SXSW to detail her journey through a successful pivot as she gears up for her launch. Here’s the video:

This video series was made possible through the support of Microsoft BizSpark and TrepLife

Every entrepreneur has a great story–and Trep Life is here to tell it. We document the grind, hustle, and payoff of building companies. 

Every startup is unique and Microsoft has programs to help, no matter what stage of development your startup is in. Get three years of FREE Microsoft Azure cloud services thru BizSpark, plus software, service, and tech support. Scale your cloud with BizSpark Plus and $60k of Azure. Connect with more customers through our Custom Access Program. Sound interesting? Go to:

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Will is a Senior Writer with Tech.Co, based out of America’s Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He’s the resident Android junkie and will be happy to tell you why you should switch to the OS. When he’s off the clock, Will focuses his literary talent on the art of creative writing…or you might find him surfing in Ocean Beach.

Follow Will on Twitter @WJS1988

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