LoveThatFit: See How Clothes Look When Shopping Online

August 25, 2012

12:00 pm

DC-based LoveThatFit has joined a host of other startups trying to solve the problem of online shopping: making clothes fit.

The LoveThatFit tool will show up while you’re shopping online and ask you to upload a head-to-toe photo of yourself. You can then see how that sparkly top or silky dress will look, compare it to different outfits on the site, and share with friends.

Below, founder Gina Mancuso explains how LoveThatFit evolved from her frustrating e-purchases.

Tech Cocktail: What was the inspiration behind LoveThatFit? 

Gina Mancuso: The inspiration behind LoveThatFit was due to my own frustrations with online shopping. I have an athletic build, but I love to shop and look good. Trying on clothes can be a self-conscious experience, and time and time again when I ordered clothes online they did not fit or look like what I thought. I knew that I was not the only one that felt this way and I wanted to create a solution to this problem.

Everyone should feel confident in their purchases and be excited to wear them out! I love seeing my vision come to life! I always call it my second baby. I have a three-year old and LoveThatFit. I get excited to open my computer every day and make it happen.

Tech Cocktail: Describe a challenging moment for LoveThatFit.

Mancuso: The most challenging moment was when I found out that someone had been taking me for a ride and not doing the work they had been saying they had. I had to pivot and find someone new right in the middle of a bunch of pitch events. The valuable lesson I learned is to trust your gut and not assume anything. Always do research and always create a timeline and check in.

Tech Cocktail: What’s one quirky fact about your team? 

Mancuso: We are obsessed with the gym and wine! We keep it fun but work hard. Life is too short, you have to enjoy the people you are around and love what you are doing!

LoveThatFit was a showcased startup at our August Tech Cocktail DC mixer. They plan to launch in November 2012.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact

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