Access Loyalty and Gift Cards from Your Mobile Phone with MoBeam

September 8, 2011

2:29 pm

I’m not sure which is worse – digging through your purse or wallet for wadded-up coupons or shuffling through a deck of crusty, plastic loyalty cards on your key chain. Sometimes the 25 cents you save here and there is hardly worth the effort.

Now when you want to take advantage of a deal or discount, you don’t have to go on a scavenger hunt. MoBeam helps clear the coupon and card clutter with a mobile solution for point of sale discounts. Its patented technology allows mobile devices to send barcoded digital content to standard laser scanners using light based communication.

Released last year, MoBeam’s numi key was the world’s first portable, all-digital loyalty card manager. Think of it as your little library of loyalty, rewards and membership cards. Simply transfer your cards to your numi key with a push of a button; at the checkout stand, all you have to do is point your numi key at the laser scanner and push a button. No more digging for cards, and no more missing deals or discounts. The pocket-sized device connects to your PC for recharging and stores up to any combination of 50 coupons, loyalty cards or gift cards.

MoBeam has a few more enlightened ideas on the horizon. The numi key’s popularity inspired MoBeam to add the same functionality to mobile devices, so the company is working with leading mobile phone manufacturers to embed its technology into the next generation of mobile devices.  MoBeam also offers device manufacturers the components necessary to enable direct access to light sources, including message notification, battery charging indicator, camera flash, and keypad backlight, so app developers can “hijack” the light source to transmit barcoded content.

MoBeam will be demoing at Tech Cocktail Mobile Mixer Chicago tonight, so be sure to check out this innovative company.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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