Make Your Loyalty Programs Social with SNAP

March 16, 2011

12:30 pm

Bring your loyalty program into the 21st Century with New York-based startup SNAP.  Their service enables brands to integrate gift and loyalty programs with social networks and reward customers for their in-store purchase activity and social network sharing.

SNAP, which stands for the Social Network Appreciate Platform, has some really cool, social-media integrated features that are perfect for B2C companies like retail stores and restaurants.  SNAP can be configured to reward customers with bonus points when messages are sent to social networks, and it can automatically generate a check-in for Facebook Places and Foursquare when a customer uses their loyalty or gift card. Businesses can reward specific purchase behavior with badges, trophies, a stamp and kudos that can be unlocked by customers at a specified point or visit level.

Customers can get in on the act, too, by pre-selecting creative, brand-specific message options that go out to their social networks.  As they collect awards over time, they can enable automatic sharing of awards messages to friends and followers via their favorite social networks.

As with anything social, there is an analytics tool built into SNAP that helps determine the effectiveness of loyalty campaigns, monitor social network post stats, and track user activity by location.

Pricing varies depending upon number of locations, account membership, and transactions.

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Monika Jansen is a writer and editor who is happiest pounding out blog posts, newsletters, website content, and other materials. Follow her at: @monikacjansen

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