Macaw, the Code-Savvy Web Design Tool Raises $175K+ on Kickstarter

October 15, 2013

1:00 pm

Screen Shot 2013-10-14 at 2.05.27 PM

Building beautiful websites is mastering the art of both design and front-end development. Web designers must focus on crafting beautiful, intuitive websites while developers meticulously bring these elements to life through lines of code.

Out of all of the web design tools out there, not one seamlessly integrates these two processes. With existing tools, you press the publish button and get a big block of unmanageable and superfluous code that you will eventually have to recreate.

Enter Macaw, the “code-savvy web design tool” where designers can work directly for their medium and developers can save time by using the output of clean, intelligent code. Macaw analyzes every element in the document and uses a design-to-code engine called Alchemy to write those styles for you with the same logic a human developer would use. If you have to change one font color, you can easily update this attribute without reconstructing many lines of code.

According to their Sneak Peek Video, Macaw is “not a typical Whizzywig editor,” it is “meant to feel like a fluid design like environment” where you can edit elements directly in the browser. In the near future, we can expect more interactive capabilities with linking, forms and scripting workflows.

Since starting Macaw almost a year ago and winning StartupJackpot DC in May, co-founders Tom Giannattasio and Adam Christ recently created a Kickstarter campaign. In just a few days, they crushed their $75K goal with over $160K in funding. With the additional funds, the team will be able to hire developers, incorporate more features, and get rid of any bugs before they launch the product.

“We’ve got a passionate user base,” explains Giannattasio in answering the reason behind the success of the Kickstarter launch. “Macaw is something designers are excited about and have been waiting for a long time.”

Being Web designers and developers themselves, Tom and Adam aimed to create a tool that will help their peers who are stuck in the same trenches. The launch was a huge motivator. “When you’re visibly supported by people, it drives us to do more,” explains co-founder Adam Christ. “The way I see it, we’re just two guys in the community building for the community.”

For all you eager Macaw fans, the product is still in the works, but sit tight and sign up for the latest updates at or follow them on Twitter @macawco.

Did you like this article?

Get more delivered to your inbox just like it!

Sorry about that. Try these articles instead!

Stephanie is Lead Designer and co-founder of Landmark, a navigation app for walking directions based on photos of buildings and landmarks. Stephanie was a guest at Y Combinator’s prestigious Female Founders Conference and was profiled in The Washington Post. Actively involved in the DC community, she is a co-producer of the DC Tech Meetup and is actively involved in encouraging technology education and mentorship for women. Follow her on Twitter @nguyenist.

  • Shares

Leave a Reply

  • (will not be published)