March 19, 2015
If you ask Magic Leap just what they do, they would tell you that they’re an idea. That might not sound like much at first glance, but they’ve actually leveraged this pitch and raised a $542 million investment from Google.
What makes their vision for the future attractive to investors and users are two observations:
- The current technologies we use to access the digital world limit, or even take us away, from the real world.
- The future of computing should be derived from respecting human biology, physiology, creativity, and community. Why can’t computing feel completely natural?
The team believes in this ideal so much that they’ve decided to directly take on Microsoft while simultaneously replacing your cellphone. So, let’s ask one more time – what do they do?
Simply put, Magic Leap is an augmented reality firm creating an augmented reality system that will create 3D objects and overlay them onto a standard scene. This is big – especially given the fact that Microsoft recently launched a similar concept in the HoloLens.
Imagining an augmented reality platform is difficult because, well, nobody’s really done something like that yet. To make sure that people understand just how far Magic Leap wants to take augmented reality, the team released a demo reel that shows off some potential applications.
Here’s the video:
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