Make Better Social Recruiting Decisions With Glassdoor

April 5, 2013

4:58 pm

Social media is changing the way employers fill job openings. According to a recent survey, 52 percent of job seekers use Facebook to look for a job, 38 percent use LinkedIn, and 34 percent use Twitter. While these numbers highlight the importance of social media in the job search, they also present a problem for recruiters. With so many platforms and candidates available, how can recruiters decide where to aim their efforts?

Glassdoor’s new Employer Center is a simple platform aiming to provide insight to help employers make better social recruiting decisions.

Glassdoor is a free jobs and career site made up of content compiled by employees. Since 2007, users have been anonymously contributing salaries, company reviews, interview questions, and more. Job seekers use the data to make informed decisions about job openings. Employers use it to target their recruiting efforts.

With the Employer Center, there are many useful features for tracking insights:

Track awareness among job seekers. See how much activity your company profile receives from job seekers, including candidate demographics like age, gender, education, years of experience, job title, and location. The statistics also contain lists of other companies viewed by job seekers who look at your company.

Learn what jobs attract the most candidates and when. You can track how much activity your job listings receive, including finding out which of your jobs are clicked on the most.

Get insight into your reputation as an employer. See how employee attitudes change over time based on company and CEO approval ratings. You can track these trends monthly to understand employee satisfaction.

Compare your brand’s reputation against competitors. This comparison is based on company ratings and a variety of workplace factor ratings, such as work-life balance. The ratings come from anonymous employee feedback.

These new Glassdoor features are important for companies to track employee perception, how that perception impacts job seekers, and how competing companies compare. The Employer Center provides a unique combination of employee feedback and job seeker activity to help companies make more informed recruiting decisions.

If your company is looking for an easier way to make social recruiting decisions, then it’s time to check out this new feature from Glassdoor. It is accessible directly from a company’s profile page. For more information, visit their website.

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Heather R. Huhman is a career expert, experienced hiring manager, and founder & president of Come Recommended, a content marketing and digital PR consultancy for job search and human resources technologies. She is also the author of Lies, Damned Lies & Internships (2011) and #ENTRYLEVELtweet: Taking Your Career from Classroom to Cubicle (2010). Find Heather on Google+.

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