Make Craft Beer at Home with Brewie

December 29, 2014

8:00 pm

In 2013, craft beer made up almost 8% of the beer market, up from 6.5% in 2012. How much will those numbers grow in 2015? By allowing you to make craft beer at home, Brewie hopes to see a big jump.

Nowadays you can either choose regular mass-produced beer from the supermarket shelf, or quality but way overpriced craft beer from microbreweries. We’re here to give you a refreshing third option,” they say.

Currently raising money on Indiegogo, Brewie ($1,599) is an automated home-brewing machine that can brew you up a beer in 5-14 days. Beginners can just choose a brewing “pad” that comes with pre-measured amounts of malt, hops, and yeast. Depending on which one you choose, you’ll soon be sipping on an IPA, stout, red, or Pilsener beer. You can also pick from 200 automated recipes, ranging from Belgian pale to nut brown ale.

More advanced craft brewers – like bars, microbreweries, or you hoity-toity beer snobs – can measure their own ingredients, add hops later in the process, and control 23 variables to produce “literally any kind of beer.” In the end, given all expenses, a 33 cl glass will cost you about a quarter.

Brewie comes with an app for iOS, Android, or Windows Phone that will alert you when your beer is ready to drink. As you taste your creation, the machine will clean itself and get ready for your next brew.

PicoBrew ($1,799) may be the closest alternative out there, but Brewie is harping on its full automation: water is added automatically, you don’t have to be there when the beer begins to cool, and beginners can just use the pre-mixed portions.

Cofounded by Marcel Pal, Andrew Winter, and Greg Schlotter in Budapest last year, Brewie still has over a month left on Indiegogo and has already surpassed its $100,000 goal. It will ship in September 2015 – don’t you want to put “craft beer brewing” on your list of weekend activities?   

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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