What Makes a Great Brand and How to Cut Through the Noise

August 26, 2016

1:20 pm

David Gardner is the founder and CEO of ColorJar, a Chicago-based creative tech agency. Before founding ColorJar, David was a professional basketball player and a founder of a social network in India. ColorJar specializes in branding and creating custom websites and mobile apps and has worked with everyone from Fortune500 corporations to venture-funded startups.

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In this episode we cover:

  • Why he decided to start an agency;
  • What makes a great name and brand;
  • How to approach building a new brand to cut through all the noise;
  • Why user personas are better than talking about demographics;
  • How the Chicago tech scene has changed in his 8 years since founding ColorJar;
  • The surprising benefits of having a distributed team;
  • Why employees and employers should date (contracting) before marrying (full time);
  • Why he prefers to hire freelancers; and
  • Why you should follow your instincts.

David’s Favorite BookBlink: The Power of Thinking Without Thinking by Malcolm Gladwell

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Colin Keeley is the founder and host of Tech In Chicago, an independent podcast with interviews from Chicago’s top startup founders and venture capitalists.

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