Marc Kiven of BrightTag On The Importance Of “Data As The Fuel” For Online Marketing

May 15, 2012

9:53 am

After spending much of his career on the road while living in Chicago, serial entrepreneur Marc Kiven was excited to finally create a company, BrightTag, based in the Windy City. Leveraging his fifteen years of online marketing and advertising experience, BrightTag aims to help publishers of all kinds by creating a product that leads to real-time control over analytics and marketing tags. We’ve heard from BrightTag CTO Eric Lunt previously when he spoke at our Startup Mixology Conference and shared his insights on building a solid startup team.

I got a chance to talk with BrightTag founder Marc Kiven in Chicago a few week ago, and he shared some insights on the marketing and advertising landscape while also sharing some advice for anyone looking to startup. Watch the video interview with Marc Kiven.

This video was produced in partnership with Big Teeth Productions in Chicago, Illinois and is part of the Tech Cocktail Conversations podcast – subscribe on iTunes.

Did you like this article?

Get more delivered to your inbox just like it!

Sorry about that. Try these articles instead!

Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups.

Find Frank Gruber online and follow him on Twitter at @FrankGruber.

  • Shares

Leave a Reply

  • (will not be published)