What Marketers Can Learn From Tinder

July 15, 2017

12:45 pm

The much acclaimed social dating app, Tinder, is very popular in the 18-34 age range. In fact, the popularity is so wide spread, it would be foolish for your business not to take advantage of it. With over 50 million active users, Tinder presents an opportunity too good to be ignored.

The app allows the user to right swipe over a profile if the user is interested. This is the equivalent of potential suitors lining up and willing to chat with you. Successful businesses have taken advantage of this and have raked in huge profits from well-crafted techniques.

“[Tinder is] a very, very compelling product,” said Mark Brooks in an American Marketing Association study. “It’s one of the few dating apps that’s truly sharable. For some reason, apps are more sharable in online dating. You wouldn’t generally talk about Match, but on Tinder, you’d just show it around and talk about the experience.”

But to make to make the perfect first impression on your potential customers, a lot depends on the first conversation you have with them and keep them interested. As a result, learning marketing tips from the social dating app is more than beneficial; it’s down right necessary.

Don’t Spam

Don’t get labelled as a spammer by potential users. In the same way Tinder understood its primary use as a hook up app, they didn’t overly push advertisements because they knew a short attention span was the key to success. Know your place in the marketing scheme and, if all else fails, don’t spam!

Get Emotional

Users are emotional, there’s no denying that. If you want your company to relate to them, you’re going to have to be emotional as well. If your brand manages to woo the user at an emotional level, your business will definitely get the attention you’ve always wanted.

Be Invested

Creating a profile is the first step, but your business should continue to be present online to keep customers coming. You need to focus your energy on a regular basis. After all, if you aren’t swiping right, no one is going to match with you.

Read more case studies in tech on TechCo

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​Let's get creative! I have been writing and editing professionally for over six years. I'm an experienced SEO content creator, and I specialize in print and digital copywriting services for technology, finance, real estate, marketing, and lifestyle industries.

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