August 26, 2015
You can have a really good business idea, a product that is world-class, and your social network presence might be powerful, but your startup can still fail. In most situations, the problem is that you are using an improper marketing campaign. While many startups fail because of unexpected errors, marketing mistakes can certainly help bring upon the end.
Not Understanding What Your Customers Want From You
One of the biggest mistakes is not getting feedback from the customers you have. If your service or product is not something that the clients really want, you can be sure that you will not reach success. Many of the entrepreneurs believe that what they created is perfect but that is rarely actually the case. You need to always understand what the target audience is, what people want and what they want from you.
Not Using The Website Properly
The website has to be a center of the marketing campaign that is created. If prospects locate that site, they need to be convinced. Most startups build a generic website. They then just leave it there and do not combine the different marketing channels that are used. Converting the anonymous visitor to a possible prospect can only be done based on a great site that is enticing.
Not Being Found
The potential buyer is most likely going to use Google to look for services/products like yours. As they use the search engine, you have to be sure that you will be found. With this in mind, you need to start using social media channels and search engine optimization is definitely something that you have to consider. If you are an entrepreneur and you want to promote a product, you want to focus on being found through search engines.
Not Looking For Prospects
It is quite common that startups are convinced that what they offer is so great that it will sell itself. This rarely happens. Marketing is always an investment and it needs to be done properly. You have to identify prospects that are most likely to buy your products. The marketing campaign needs to be targeted directly towards a minimum of 100 people that would buy and that can be used as a start for the creation of a relationship. These are the individuals that you gain information from and that help you to further improve next marketing campaigns.
Not Analyzing Marketing Results
This is a true killer of marketing campaigns. You need to know where your money goes, how the campaign works and whether or not it is successful. It is impossible to do this in the event that marketing results are not analyzed. You have to understand that the fastest possible path to success is to double down on the marketing campaigns that work while minimizing or eliminating those that do not work. It is really important that you take a hands-on approach and that you create a system that works effectively. If statistics about the running campaigns are not analyzed, that is impossible.
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