September 14, 2012
The tagline for 99designs is “Design Done Differently,” and cofounder Matt Mickiewicz and his team have definitely done things a little differently.
Back in 2008, before “crowdsourcing” was a popular term, 99designs was crowdsourcing design work: you post a design idea, get dozens or even hundreds of submissions, then pick the best one. Defying the marketing gurus, they spent no money on advertising for the first three years. And they didn’t go chasing venture capital money, although the VCs did end up chasing them.
Tech Cocktail caught up with Mickiewicz to learn how 99designs has grown, which companies inspire him, and what lessons he’s learned along the way. Watch the full video with Matt Mickiewicz. The interview was filmed at Techweek 2012 in Chicago on June 25, 2012. It is also part of the Tech Cocktail Conversations podcast – subscribe on iTunes.
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