The MEMI Bracelet: Classic, Chic, Wearable Tech

November 11, 2013

3:00 pm

What if a wearable tech device were something you actually wanted to wear? It’s not a groundbreaking idea – or at least it shouldn’t be – to create tech devices that don’t scream, “Look at me; I’m wearing my new tech device!”

Margaux Guerard and Leslie Simmons Pierson just launched a Kickstarter campaign for their MEMI bracelet because, why shouldn’t wearable tech be both functional and stylish? The bracelet is a cute, classic, silver-colored bangle that helps busy women stay connected without making a big show of it.

Memiwrist

Margaux and Leslie are both moms (Margaux a mom-to-be) with busy careers, so they completely understand needing to stay in the loop with family, friends, and co-workers. While wearable tech options are growing quickly in the market, most are designed only with function in mind. And, Cyborgian Chic is not the desired look for the woman who likes to look pulled together and stylish.

MEMI was designed so women can put the smartphones and tablets away and fully engage in the moment. Using Bluetooth technology to communicate with your iPhone, MEMI allows you to customize who “breaks through” to your bracelet. You can select the callers you want to hear from, and MEMI will vibrate only for those people – for example, your boss, babysitter or significant other.

In other words, MEMI strikes the perfect balance between carrying your smartphone in your hand to avoid missed calls and digging around in your purse each time your boss calls. When you need to pick up the phone, MEMI will discreetly nudge you to do so. And, besides – constantly checking one’s device for new emails and status updates is so last season, right?

As of this writing, Margaux and Leslie are almost $54,000 into MEMI’s $100,000 Kickstarter goal. Learn more about the MEMI bracelet on their Kickstarter page or on their website.

Did you like this article?

Get more delivered to your inbox just like it!

Sorry about that. Try these articles instead!

Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

Leave a Reply

  • (will not be published)
Startup_Mixology_300x250