Memoto Raises $3M, Shipping in November under New Name “Narrative Clip”

October 3, 2013

9:00 am

Memoto photo

Memoto, makers of the tiny lifelogging camera, today announced $3 million in funding led by True Ventures.

Memoto also unveiled a new name: Narrative, with the actual device called Narrative Clip. The cameras were supposed to ship in the spring after a successful Kickstarter project, but the first Narrative Clips are now expected in November.

Memoto logo

The $279, 5 MP Narrative Clip automatically takes a photo every 30 seconds (or another interval you choose). If you want to take a special shot, just give it a tap. Then, analyzing location, time, color, composition, and faces, the software organizes your day into “moments.” When you open up the Narrative app, you’ll see 30 key moments per day.

The Swedish startup changed its name because “it conflicts with a similar name in the [global] market,” they said. LDV Capital and Passion Capital also participated in the funding round.

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Kira M. Newman is a Tech Cocktail writer interested in the harsh reality of entrepreneurship, work-life balance, and psychology. She is the founder of The Year of Happy and has been traveling around the world interviewing entrepreneurs in Asia, Europe, and North America since 2011. Follow her @kiramnewman or contact kira@tech.co.

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