Monitor the Media, Your Brands, Competitors for Free with Mention

June 4, 2012

9:38 am

Mention is a monitoring application that delivers real-time alerts from social networks, news sites, blogs, photo and videos sites, forums and web pages.

It has an easy-to-use interface, runs quickly, and is operating on a freemium model; yet there is one killer feature that makes this application stand out: anti-noise technology.

Here’s an example of why this is an important feature: Say you set up a Google alert for your organization; yet there is another group operating with a similar name or a name that has part of your name in it. Relevant mentions of your key words start arriving in your inbox, often within a list of not-so relevant links from that other company. It’s up to you to sift through the results, and maybe run multiple alerts putting quotes around your keywords to increase relevancy.

Mention’s anti-noise technology allows users to delete the irrelevant mentions to fight against further unwanted mentions that come from spam and homonyms. If you use the web-based or Chrome application, you can monitor across devices, including an iPad (the iPhone app is coming soon).

This application is ideal for individuals or teams that don’t have the budget for the larger monitoring services, and who want comprehensive monitoring beyond that social networks. Notification of mentions come in real time, the form of a small pop-up window in the corner of the screen on the desktop (the iPad app wasn’t tested) and results can be emailed and shared.

Recently featured at our Tech Cocktail San Francisco mixer, you can download the Chrome app or desktop versions on their website here.

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Marla Shaivitz is a writer, developer and digital marketer. She's interested in innovations & innovators in technology and those working toward social good. Follow Marla on Twitter at @marlashaivitz.

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