Miami’s LiveNinja Launches Katana to Give Online Shoppers an In-Store Experience

March 26, 2014

10:00 am

Miami-based LiveNinja today announced the launch of Katana, an immersive and customizable platform allowing businesses to drive sales by connecting customers instantly using real-time video chat technology. Now online shoppers don’t have to sacrifice the personalized assistance they receive from salespeople while shopping in-store.

Katana uses synchronous video, audio, text chat and screen-sharing features to replicate the experience of actually shopping in a store. At the touch of a button, the platform drops down and connects the shopper to a company representative instantly.

Then, businesses can guide potential customers to specific products or services. Katana’s technology allows users to customize the look and feel of the platform for a branded experience that integrates the service directly on the company’s website, without navigating to alternate sites or downloads. In addition, businesses can run reports, analytics and implement third-party integrations to better track performance.

“At LiveNinja we constantly think about what the future of e-commerce looks like, and we think it looks a lot like real world commerce,” says Will Weinraub, cofounder and CEO of LiveNinja. “When we go into a store in the real world, someone is there to greet us, to answer our questions and to point us in the direction of the right product or service that the best fits our need. It’s the human-to-human connection that make’s in-person sales so powerful, and now with the release of Katana, there is no reason businesses can’t have that same powerful, effective connection on their websites as well.”

Every Katana is custom built to the specifications of the brand, and no two Katanas are alike. Click here to see a demo.


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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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