Michael Tchong Wants You to Analyze Ubertrends, Not Normal Trends

July 23, 2013

3:00 pm

Bluntly speaking, Michael Tchong is a master at analyzing trends. As the founder of MacWeek in 1987, he predicted that Macintosh, now Apple, would be the go-to platform for graphic designers. That was the first in a long line of decisions that brought him to his current role as a public speaker who can help individuals and companies analyze innovations and trends.

But to attain his status, trends had to be disillusioned. That is, trends by themselves are not important – but Ubertrends, on the other hand, are crucial. To Tchong, there are three main Ubertrends – time compression, the digital lifestyle, and unwired – and they all cascade through society to leave smaller trends in their wake.

Ubertrends, then, are responsible for the birth of innovation. A succinct analysis of united trends and innovations in turn helps us adapt to the changing of values of life like speed and convergence. And if there is one person any of us should be taking lessons from in this field, it is Michael Tchong.

Tchong joined us at Tech Cocktail Week last December. Here is the video.

Tech Cocktail Week is a monthly series of events that takes place downtown Las Vegas and is produced in partnership with Tony Hsieh’s Downtown Project.

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Will is a Senior Writer with Tech.Co, based out of America's Finest City: San Diego. He covers all territory West of the Mississippi river, digging deep for awesome local entrepreneurs, companies, and ideas. He's the resident Android junkie and will be happy to tell you why you should switch to the OS. When he's off the clock, Will focuses his literary talent on the art of creative writing...or you might find him surfing in Ocean Beach. Follow Will on Twitter @WJS1988

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