Not Recognizing the Differences Within Entrepreneurship
There’s a lot of hype about entrepreneurship and writers tend to put us all in one big bucket. The reality is that there are many different flavors of entrepreneurship and it can be confusing for readers when we are all lumped together.
– Joshua Moe of Odigia
Sometimes they try to put you in a box and are less cognizant that you are a person and have other interests and topics that you also enjoy speaking about. Sometimes those interests and experiences were the stepping stones to the place that you are standing today.
– Jessica Baker of Aligned Signs
Overgeneralizing Experience by Tagging on ‘-preneur’
Writers sometimes use a prefix for “-preneur,” such as “solopreneur,” “mompreneur” or “multipreneuer.” These labels are often unwanted, inaccurate, and subtly downplay the person’s experience and contributions to their work. This approach [seems to be a] shortcut to actually telling someone’s story and it’s a disservice to the reader who wants to get to know them.
– Jules Taggart of Jules Taggart Marketing Strategy
Laser Focusing on One Thing
Writers can focus too much on one aspect of the entrepreneur’s life or career. To really get an idea of the factors behind an entrepreneur’s success (and of who they are as a person), one needs to paint a complete picture of their life. Too often, writers get caught up on one specific detail.
– Steven Buchwald of Buchwald & Associates