November 22, 2014
The mobile industry has exploded in the last couple of years due to the fact that people now prefer smartphones over their normal ways of communicating because it integrates several needs into a singular device. We all know that people are more likely to buy a smartphone because they can call, text, check their mail, stay on Facebook, post on Twitter, or keep up-to-date with the stock market. The device is ready to satisfy many of the needs that the user has.
Switching To Mobile
Another reason why any brand in this world should consider creating a mobile application for their brand is related to the idea of consumer behavior when it comes to technology. There is a growing trend that can be tracked in the last couple of years where people tend to choose their phones over their desktop computers. We can even see apps used in the travel industry constantly gaining popularity.
Brand interactions are made (now more than ever) on mobile phones rather than on a simple desktop. This means that people are buying clothes on their phones, they are ordering food, or shopping for kitchen items on their phone. There are so many services available for the mobile phone that it has become mandatory for any respectable brand to have an application for their service.
One of the greatest challenges presented to most brands is to catch the interest of the consumer while in the boundaries of the location where the potential client is. When social media struck, this became more possible by gathering Facebook and Twitter followers, but even then, the communication with the entire segment was really limited to the boundaries imposed by the platforms. Your site’s design has to be mobile-friendly and all boundaries should be eliminated.
In a mobilized world, an app will surely be the key to enhancing customer loyalty and ensuring a clear interaction between the brand and the consumer. An application can have all the necessary information to help a particular customer to actually find whatever he or she is looking for.
People will be more inclined to check out a new app that a certain brand has released, and stay connected to it in order to find out more about their favorite brand. Of course, there are situations where applications are left to rot on the user’s smartphone, but if it is handled well, the user will need the application in order to discover new things about the brand.
Don’t Stop At The First Version
BlogForWeb highlights that many mobile marketing specialists talk about the importance of having an application in order to connect with the target audience on their most favorite gadget. Additionally here, any respectable brand should know that their application needs to be something really powerful. This means that if you, as a brand owner, will decide to work on the best version possible of the application. Nobody wants to download an application, just to see the brand’s logo in the corner. It needs to be useful, friendly to the users and most importantly, it needs to interact with the user.
That’s how big businesses do it and that’s what you should consider doing as well!
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