July 2, 2015
The world of mobile retail is growing, but there is a lot of room for improvement, especially when it comes to grocery shopping. Most mobile retail apps are not very intuitive or user friendly, and shopping for groceries through a mobile app is basically unheard of. In fact, only 2 percent of groceries are purchased online, and of that tiny percentage, only a fraction are purchased on a mobile device.
Grability is a New York, NY-based mobile retail platform that provides their clients with mobile apps that have intuitive UX design as well as provive a fun shopping experience for customers. On the other end, it allows retailers to track analytics and customer behavior.
“Consumers are underserved in the way they shop on mobile, specifically for groceries,” says Grability co-founder Sebastian Mejia. “Part of the reason is because, on websites and standard apps, we buy a box of cereal the same way we buy a TV — by going through endless menus, product descriptions, and reviews. This makes the shopping experience a tedious process. With Grability, we reimagined the experience by making it intuitive and fun for the consumer.”
Grability recently closed a deal with Cencosud, a publicly traded retail company that is currently the largest retailer in Chile and the third largest publicly listed retailer in Latin America. The goal is to bring mobile retail options to Cencosud and their customers.
“By partnering with Grability, we’ll be able to provide our customers with a mobile platform that combine the simplicity of in-store browsing with the speed and convenience of mobile purchasing,” said Patricio Rojas, e-commerce director of Cencosud.
The company was founded in 2013 and wasted no time with going global. Mejia says that startups are often told to focus on one geographic location before moving on to the next. “We have been global, operating on different continents since the start, and it has worked well for us.”
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