Mobile Television Remote Creates A Social Network

August 11, 2010

9:45 am

Who knew that TV could be social without logging into a website or watching with tons of friends?

A new company, Numote promises you will have a personalized, social television watching experience in the palm of your hand. You don’t have to get on a web browser to see what your friends think about the current entertainment lineup. With Numote, you can find a show on TV, see what your friends think and recommend via your mobile device. Numote also offers users a way to interact with friends via polls, quizzes, gossip and real interactive ads that relate back to the what is on TV.

With the Numote application for mobile devices (iPhone and soon iPad), Numoters use their friends to discover interesting television shows. Numote’s technology recommends new TV shows based on viewing habits, friends’ viewing habits, preferences, and show characteristics. It’s a personalized guide where you can connect with your friends to learn more about your favorite programs.

“Numote has built an ecosystem for TV fans, making it even easier for fans to show their love for their favorite characters and shows.” – Founder Vijay Kailas

While researching future TV interfaces at Harvard’s Graduate School of Design, Numote Founder Vijay Kailas noticed that there was a gap between television watching and online social tools. With MIT Media Lab’s James Paolantonio, a core developer for several notable iPhone apps including the Pizza Hut app, Kailas determined that what TV enthusiasts needed was a mobile application that encouraged communities to watch their favorite shows together. Hence, Numote was created to enhance the TV viewing experience with interactive features and engaging social content.

Numote makes it simple to discover content and enjoy it with friends. They are currently seeking $400K in funding for the next year.

Numote will be represented at TECH cocktail Philadelphia this Thursday.

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Samantha has been a long time contributor to Tech Cocktail, and runs SLS Consulting, a marketing and partnerships practice in the San Francisco Bay Area. Follow Samantha at @sfsam22.

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