July 12, 2014
There are plenty of iPhone apps in the Apple store, but not all of them are successful. The reasons vary, but it’s often because developers try to simulate some brick-and-mortar experience in a digital format.
If we look at the various app store statistics, we find that the Apple Store has more mobile apps. App store sales hit a peak of $10 billion in 2013, whereas the Google Play store hit only $1.3 billion.
Yet iPhone app developers have a hard time succeeding in such a bloated app store. Let’s take a look at how to succeed through various possible monetization strategies:
For example, WhatsApp, Instagram, and Candy Crush Saga are all free apps that are experiencing very high download rates. To monetize, these free apps use techniques like ads, in-app purchases, or direct sales. The key here is to integrate these features without disrupting the user experience.
In this model, apps cost money, usually in the range of a dollar or so depending on the quality and usefulness of the app. Today, successful paid apps include Smart Alarm Clock, Angry Birds, and more.
Under this model, developers offer a “Light” version of a paid app for free with limited features and functionality, so prospective customers can test it before spending their hard-earned money on it.
Conclusion: UX matters more
These days, the latest and most awesome technologies are not enough to grab the attention of buyers in the app store. More and more, users are caring about user experience. This goes back to what I said above: users don’t just want simulations of online or brick-and-mortar experiences. We want developers who take the digital canvas and paint a masterpiece.
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