Mowgli’s Songster Takes Social Gaming to a New Musical Level

February 9, 2012

4:38 pm

Marshall Seese’s reasons for starting social gaming company Mowgli Games were clear.

“Simply put, it pissed me off that money like that could be made from a game where people spent all their time making something fake,” he said, in reference to Zynga’s wildly popular Farmville.  “So from there I decided that social gaming would be the best platform to enable people to make real songs in a fun way.”

Mowgli’s first game, Songster, is definitely for real.  Launching on Facebook, Songster will allow players to create their very own songs with friends, using layers of instrument and vocal loops.  With a flick of their fingers, users will be able to collaborate on the same songs with friends for a socially engaging gaming experience.  Users will also experience life in the music industry, as they unlock achievements such as hiring a manger and signing record deals.

Seese started Mowgli a little over a year ago, inspired by his life mantra, “Create.  Connect.”  Motivated to go beyond creating songs to connect with people on a personal level, Seese decided to make something that would enable anyone to create songs and connect with people through music.

Throughout the startup lifecycle, Seese says the hardest thing has been maintaining his vision.  “I have a broad vision of what Mowgli and Songster will become,” he told me.

“Sometimes it’s daunting to think about when we’re only a 9-employee company working on the beta version of our first game, and it’s scary to think about all the things that could fail.  But in the end, I have to trust that the vision I have is here for a reason, and so far, things have worked out in amazing ways I never thought possible.”

The best advice Seese can offer fellow entrepreneurs is to have a clear vision and a clear plan.  Though both will undoubtedly change over time, at any given moment, they are vital pieces to the startup puzzle.  As Seese succinctly puts it, “Don’t be afraid to recalculate, but never lose sight or faith.”

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup.

She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, “Social Innovation and Impact in Nonprofit Leadership,” which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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