My Gluten Free Deals Enters the Niche Deal Market

October 5, 2011

11:30 am

You can find just about anything at your local grocery store nowadays, from coconut water to 5 kinds of hoisin sauce.  The modern grocery store is catering more and more to a sophisticated, health-conscious, urban client with a craving for variety.  My Gluten Free Deals hopes to add another layer of awareness to food shoppers, producers, and restaurants.

Gluten intolerance is said to affect 7-8% of the population, and finding gluten free foods and menu items takes no only a lot of work, but it is also quite expensive, costing 2 to 3 times more.  I have personal experience with this issue, as my 7 year old cousin, Brahm, is gluten intolerant.  He is the sweetest kid about his predicament and always goes with the flow, but his mom has to sometimes pack him a lunch when they go out to eat.  Founder J Scott Pitonyak was faced with the same difficulties when he was diagnosed with Celiac disease, a digestive condition triggered by the consumption of gluten, which is a protein found in wheat, barley and rye.

My Gluten Free Deals will offer discounted deals from local restaurants that have gluten free menu options and national and regional producers of gluten free food products.  Mr. Pitonyak hopes to connect those on a gluten free diet with new restaurants and products at a discount, while allowing businesses to better reach those consumers who are gluten free.

Of course a deal site is never without competition.  Mr. Pitonyak sees his site as a niche market the titans won’t want to touch, although the like minded Gluten Free Deals is a similar site running on a small scale.  My Gluten Free Deals is a Minneapolis-based startup featured at our Tech Cocktail Minneapolis event last night.  They will first establish a local market and then build on a platform to introduce regional and national products.  I’m sure my little cousin can’t wait!

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Patrick has been involved in the DC and Seattle startup communities for over 2 years… an eternity in tech startups! He has taken two companies from vision to reality as Operations Manager. Fresh off orchestrating a dream move from Seattle to New York, he intends on returning to finance/consulting while advising eager start-ups whenever possible. Reach him on twitter @Skelley84

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