MyBandStock: Loyal Music Fan Club Platform

April 12, 2010

2:33 pm

MyBandStock, an Ann Arbor, Michigan based startup, looks to revolutionize the music industry by collecting fan support and once it gets to a certain threshold of 1000 fans, reaching out the band to get them on the platform. MyBandStock might be described as “Myspace Music meets frequent flyer miles” for the music industry.

By offering a user points system, MyBandStock offers a spectrum of fan interaction, fostering closer relationships with an artist’s fan base which is typically an artist’s primary source of revenue. I would consider MyBandStock more of a competitive fan club as the most active users receive more shares for inviting their friends to the community, submitting media, and sharing content through Twitter, Facebook and MySpace. Competition for the “Top Shareholder” spot offers fuel to encourage activity on the platform and differentiates it from the experience of your average fan club.

Founded by Drew Leahy while working for Evan Frankfort, a Grammy Award winning producer and composer in Los Angeles, California, he brought the business back to the University of Michigan, where he was attending. Drew added co-founders Bobby Matson and John-Michael Fischer while at Michigan and they have been further building out the platform.

Check out the MyBandStock video demo (below) and if you are in the Detroit metro area this week, come connect with the founders of MyBandStock where they will be a showcased startup at TECH cocktail Detroit on Thursday evening.

Welcome to Mybandstock, The Music Revolution from MyBandStock on Vimeo.

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Frank Gruber is the cofounder, CEO and Executive Editor of Tech.Co (formerly Tech Cocktail). He is the author of the book, Startup Mixology, Tech Cocktail’s Guide to Building, Growing, and Celebrating Startup Success. He is also a startup advisor and investor to startups. Find Frank Gruber online and follow him on Twitter at @FrankGruber.

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