MyRealKarma: Increase Your Conversions Through Customer Reviews

July 6, 2016

3:00 pm

We are halfway through 2016 – are you still sticking to your old marketing methods? It’s no secret that people are growing more perceptive when it comes to ads. According to studies, 74 percent of millennials and the Generation Z hates social ads, leading them to ignore adverts in general. Also, if you are trying to win customers over, you will need a different approach.

As a marketer, you need to make relevant user-generated content (UGC) easily discoverable by your audience, especially when they are in a buying mode. Remember that you can obtain reviews from social media, niche review sites, and e-commerce sites like Amazon and eBay. However, with MyRealKarma, you can easily aggregate reviews from these sources and present them within a single widget.

Today, 92 percent of consumers turn to user-generated content (customer reviews, feedback, social media posts, and other) and personal recommendations to fuel their buying decisions. Some of the best ways to earn UGC is to hold social media contests, reach out to social influencers, improve post-sale experience, and garner positive customer reviews.

What Is MyRealKarma?

MyRealKarma’s true goal is to prevent the loss of revenue due to the mismanagement of customer feedback. This problem is much more widespread than you think, particularly in SMEs and startups that are struggling to establish a brand image. With this platform, you can collect feedback from major e-commerce channels – namely Amazon, Etsy, Shopify, and eBay – and easily share them across multiple websites. You can show them off in product pages, product categories, “About Us” sections, and so forth.

Alex Nikitin, MyRealKarma’s founder, was selected to join the Founder Space in San Francisco. It is a forum where Silicon Valley investors, founders, and startups get together and accelerate business initiatives. Of course, his selection is the result of MyRealKarma’s impact for accelerating startups and companies that are expanding into new markets.

Using MyRealKarma

To start extracting feedback for your brand, you must first add a platform to your MyRealKarma dashboard. The interface will prompt you to do this when setting up for the first time.


Registering an online store only takes minutes. All you need to do is to click Add and then login with your account credentials. However, registering on is a 6-step process that requires you to login to the platform and sign up for the Amazon Marketplace Web Service. Just follow the on-screen instructions and you will be up and running in no time.

How it Works

After aggregating customer reviews, you can quickly add a MyRealKarma badge to any page. Keep in mind that most consumers look for positive product reviews before making a purchase. For example, if a potential customer lands on your product page without any feedback, they can just go ahead and click the MRK badge where they can find all your brand reviews from other platforms. They can also access your social media pages to verify your business’ credibility further, thus, increasing their confidence in buying from you.

MyRealKarma also allows you to collaborate with other sellers to cross-promote products. Of course, a reliable seller in a particular niche could lend their reputation to your brand – helping you gain a foothold each time you enter a new market.

Finally, MyRealKarma creates a fully searchable and indexable “Seller Profile” for you – increasing your brand’s exposure in search engines and maximizing sales. The seller profile includes a score that depends on your presence in online stores and customer reviews. Just remember that the platform does not alter reviews and will show both positive and negative feedback.


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Christopher Jan Benitez is a professional content marketer and writer. He has helped small businesses achieve their goals by implementing a robust content strategy that emphasizes their unique selling points and promoting created content using effective online channels and methods, in particular, social media marketing and search engine optimization techniques.

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