myTips Facilitates Customer Activation for SAAS and Consumer-Facing Products

October 21, 2014

9:00 am

You’ve heard of Software as a Service (SAAS), but now, thanks to 500 Startups, you are about to be introduced to Customer Activation as a Service. About to graduate Batch 10 at 500’s Demo Day, myTips is an online service for creating on-screen help messages and interactive tutorials for web interfaces.

Customer onboarding is important to every company, especially to startups as they try to produce as much traction and retention as possible. Product managers know how crucial it is to take customer questions and create responsive tutorials quickly in order to keep them moving through the sales funnel. The myTips tutorial builder can be deployed natively on site or via a Google Chrome extension. myTips also includes a suite of analytics to give insights on the usage of tutorials and areas for improvements in usability. Founded by Bogdan Suchyk and Roman Zadyrako, myTips claims to offer the simplest solution on the market to help site owners improve product adoption and customer activation. This is especially important for SAAS products, since these type of services often have higher user dropoffs and prolonged adoption.

Originally from Ukraine, the team met at a local incubator while working on different projects. After validating the idea for myTips, they joined Seedcamp in London earlier this year.  According to Roman Zadyrako, cofounder, part of the validation came from identifying the way to get customers converted.

“I continue to see great consumer-facing products struggle in converting their users into actual paying customers. User acquisition usually comes down to driving traffic and getting visitors to sign up. The funnel however doesn’t end there, since there’s a whole new product discovery journey, which awaits new user right after signup. This is where many businesses fail to demonstrate value and bring new signups to first success with the product, and we’re not used to waiting on the Internet.”

“I can not stress enough how talking to customers can help you reveal pitfalls in the product adoption. myTips was built to incorporate our painful experiences in this area and to quickly address these points by capturing this crucial moment right after signup to lead a new user to first value with the product and gently nudge further from newbie to pro by serving unobtrusive, timely relevant messages and product tutorials.”


myTips now proudly call themselves Silicon Valley residents, having launched the product there and planning to continue scaling sales and conducting business development from the area. Being part of 500 Startups has been a completely unique experience from the ones they have found in Europe.

“Being new to the Valley we’ve received enormous help in business development, marketing and distribution, access to a great mentor network and 500 family companies,” adds Zadyrako.




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Previously the Managing Editor at Tech.Co, Ann Diab has a background of launching and nurturing of startups and tech companies. Empowering and educating entrepreneurs and startups to better productivity and culture is her passion. Growth Manager at WorkingOn to enable folks all over the world to enjoy work and improve communication. Follow me on Twitter.

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