NAB Show Selects First 10 Startups to Participate in 2nd Annual SPROCKIT Program

February 13, 2014

4:29 pm

The National Association of Broadcasters (NAB) has announced the first round of startups to participate in SPROCKIT 2014. The 10 companies will collaborate with and present before influencers and decision-makers in media and entertainment at the 2014 NAB Show, which will take place April 5-10 in Las Vegas. The Show will be a gathering place for professionals who create, manage, and distribute entertainment across all media platforms.

SPROCKIT will invite up to 30 companies to participate in the year-round program. A committee of industry experts reviewed a competitive pool of companies and selected the participating startups based on their potential to influence the media, entertainment and technology markets. NAB Show will unveil additional selected startups over the next few weeks, but here are the first 10 companies that made the cut:

AudioAir creates captivating entertainment, advertising and engagement for patrons of establishments with TV screens allowing users to listen, watch and interact on their mobile device on or off premise.

Cognitive Networks is a provider of real-time services that power Enhanced TV on Smart TVs, enabling viewers to receive increased engagement and interactions with TV content through their Smart TV.

ExciteM‘s self-serve platform enables broadcast stations to create custom interactive mobile and social experiences for their audiences in real-time.

theloop is a social marketplace website, allowing individuals and brands to showcase and deliver services, as well as monetize their online content.

MAZ is a mobile publishing platform that empowers brands to create better user experiences by transforming their media properties into “mini” social networks.

Penthera is a provider of intelligent portable video software solutions for TV networks and content distributors.

ShareRocket is a social media ratings and audience solution that helps media companies and broadcasters quantify their social media equity, benchmark against peers and turn that social market intelligence into actionable insights to drive success.

Tomorrowish is a social media DVR that syncs and curates a live social media TV experience for viewers where they can participate in real-time conversations about a show whether it’s live or after it’s already aired.

Wayin provides real-time intelligence into how viewers engage with TV programming and gives producers creative freedom to easily display social content within their own broadcast production workflow.

WebTuner brings Broadband to television, and with its next generation hardware, innovative content guide, addressable and interactive advertising platform, it creates a unique consumer experience advancing industry growth and creativity.

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Meg Rayford is a communications consultant based in Northern Virginia. She previously spent two years as the Director of Public Relations for a nonprofit startup, where she learned a lot about providing clean water for impoverished countries, even within the confines of a bootstrapped startup. She is the editor of Tech Cocktail, and she develops media strategies for companies in Washington, DC and Virginia. You can read her most recent work in the marketing chapter of the upcoming book, "Social Innovation and Impact in Nonprofit Leadership," which will be published in Spring 2014 by Springer Publishing. Follow her @megkrayford.

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