Namecheap: Online Marketplace Launches for Small Businesses

May 5, 2015

6:00 pm

A number of small businesses want to reach their customers online, but don’t always have programmers to create a the best website. Namecheap is launching a new marketplace today for small businesses.

“The Marketplace is similar to the Apple app store, where external developers can submit apps for people to use to make building their websites easier, after they already have a domain,” says Rick Kirkendall, the CEO of Namecheap.

Despite other competitors in the market who offer domain name and website services, Namecheap’s marketplace does have one main competitive advantage.

“The biggest differentiator is that we have a backend working behind the scenes that allows customers to set up these services in the Marketplace with 1-click,” says Kirkendall. “In other words, a user buying services and apps through the Marketplace may never have to touch DNS records again reducing the likelihood of errors and making it easier to set up a website.”

While Namecheap will offer a 1-click set-up, it will also offer the following services:

  • Email (Google Apps)
  • Website Analytics (Briefmetrics)
  • SEO (sitebooster)
  • Logos (tailor brands)
  • Personal Branding (
  • Website design themes from Weebly

More about Namecheap

Namecheap was created in 2000 by Kirkendall and is an ICANN-accredited domain name registrar. According to the company’s site, they offer hosting packages, secure SSL certificates, and WhoisGuard privacy protection. The company also has a program called Namecheap for Education that offer students free .me domains and discounts on .io and .com.

As of now, Namecheap has over 2 million customers, but they still have plans to expand.

“Our long term goal is to empower small indie developers to build for the Namecheap Marketplace, similar to the way developers now can submit applications they’ve built to the app store,” says Kirkendall. “We hope that some of these developers may even be able to build a sustainable business of their own if their app is a hit.”


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Amanda Quick is a tech/startup reporter covering young entrepreneurs for Tech Cocktail. She's also interested in covering apps, emerging technology, IoT and beauty & wellness. Amanda is currently in grad school at Syracuse University studying Information Management. In the past she has interned at NBC Sports, NBC Olympics, Brand-Yourself, and the Times Leader Newspaper as well as worked at WWNY-TV and the StartFast Venture Accelerator in Upstate New York. Amanda is originally from Kansas City, MO but has also lived in Canton, MA and Scranton, PA. To learn more you can visit Like Amanda on Facebook and follow her on Twitter.

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