Nanit to Launch Baby Sleep Behavior and Pattern Camera, Raises $6.6M

June 15, 2016

12:00 pm

Back in 1937 Radio Nurse launched the first ever baby monitor that allowed parents to catch up on sleep and be awoken or alerted to their baby crying. Since that time baby monitors have advanced in small ways, adding features such as cameras and two-way microphones; however, it more or less stops there.

Today, Nanit is breaking into the world with a couple of big announcements, starting with the launch of the first baby-safe smart monitor of the same name. The company is also announcing the successful close of a $6.6 million seed round.

Unlike other advance baby monitors, Nanit requires zero wearables or monitors actually on your baby. Instead, it uses an advanced camera that uses machine learning to provide sleep insights, measuring things like behavior throughout the night.

Although Nanit has not officially released, it has opened the door for pre-orders to gauge initial consumer interest; however, the product is already in the production stage. They are targeting Fall of this year, September specifically, as a release date. It’s currently priced at $279 and their analytics subscription will cost $10 per month (50% off if an annual plan is purchased). At launch, the price is set to go back to $350.

Nanit in Action

Cofounded by Dr. Assaf Glazer, Tor Ivry, and Andrew Berman, the trio have a diverse background from working with diapers.com, to an Israeli defense computer vision pioneer, and a venture capitalist.

“Like most scientists, I’m driven by curiosity. When I had my son 4 years ago, I really wanted to understand his behavior, make sure he was safe and healthy, and be the best parent to him that I could. And if I could get some sleep while accomplishing all of this, even better,” said Dr. Glazer. “That’s what sparked my idea to apply my experience building intelligent cameras to my struggles at home and create the first baby monitor that can help parents truly connect with and understand their kids. We’ve added in all of the features that parents like ourselves would want, and we’ve found that by helping our babies sleep better, we sleep better too.”

Successful Seed Round

The company also announced they have officially closed their seed round and brought in $6.6 million. The round is led by Mark Suster of Upfront Ventures, and is joined by RRE, 645 Ventures, Jacobs Technion-Cornell Institute, Flextronics, and Jerry Yang’s AME Cloud Ventures.

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Elliot is an award winning journalist deeply ingrained in the startup world and is often digging into emerging technology and data. When not writing, he's likely either running or training for a triathlon. You can contact him by email at elliot(@)elliotvolkman.com or follow him on Twitter @thejournalizer.

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