August 11, 2016
Marketing automation is now under the spotlight in the digital marketing industry. Companies that used to understand the importance of the network, invested building their digital presence, and produced a lot of content ended up creating and dealing with the “good problem” of having to find ways to manage and extract the potential of such a high number of leads.
Social networks brought a sea of potential to the table of marketing industry, and Twitter is an exponent of that. Celebrating its 10th anniversary this year, using this social network for marketing is an opportunity for businesses to create relevant links and weave relationships that will keep audiences constantly engaged with brands.
Using automation in social networks like Twitter can actually generate benefits for the marketing efforts of a company, since it allows them to reach a much wider audience – much wider than any company would ever get with in-person interactions.
However, simply automating all or part of the marketing process is not a source of unlimited wealth for your business. In fact, a wrong Twitter automation can ruin the whole marketing strategy. For example, a company’s Twitter account can be considered a spammer and, therefore, risk its account banned getting banned.
It then becomes clear that marketing automation can be quite useful, but also possibly harmful if not done right. With this in mind, it is important to have the right tools to make sure everything goes well. Narrow.io is a company that focuses on Twitter marketing automation, by interacting with Twitter users talking about subjects relevant to a company’s audience.
With Narrow.io, companies have what they need to build a targeted following using keywords, hashtags and locations, research their audience with a specific search tool, track the performance of keywords with full analytics and user insights, and even easily manage multiple accounts – up to 30.
Doing marketing on Twitter is a great way to increase the engagement between a company and its public, and can become even better with the right automation strategy and tools. Be sure to take this opportunity to enrich your digital marketing strategy and bet on those 140 characters to achieve even more success.
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