How NASONI Successfully Leveraged Outsourcing [VIDEO]

December 16, 2015

10:00 am

You totally take your faucet for granted. Don’t deny it. It’s an appliance you use daily, but don’t give much thought to. It’s probably not perfect, and just like most things, there are aspects that could be improved upon, but you have more important things to do. So you wash your hands and move on.

Luckily for you, there are people out there who are putting a lot of thought into the faucet. One of them is Steve Waddell of NASONI. We last introduced you to NASONI over the summer when they took home one of our Startup of the Year awards in Southeastern Virginia.

NASONI is a dual-purpose fountain faucet that is inspired by the street fountains of ancient Rome. The water arcs out the top like a water fountain for a hands-free upgrade to tasks, such as rinsing your mouth after brushing your teeth. Because your hands are dirty, just accept it.

Waddell has 25 years of experience building aircraft carriers and submarines and knows a lot of engineers. When he came up with the concept for NASONI, he bought some materials and built it himself. It worked and that’s when he knew he was on to something.

He prides himself in being resourceful (or should I say outsourceful) when it comes to finding talent. He has hired a patent lawyer from India, a graphic designer from the Philippines, and a patent valuation expert from MIT, whom he found on eLance. Since the whole project has been bootstrapped thus far, Waddell has found inexpensive talent to make his dollar stretch further.

Watch this video to hear more about Nasoni and Waddell’s process in navigating the world of an entrepreneur.

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Kristin is an aspiring entrepreneur who is enthusiastically navigating her way through the DC startup space. She has an unending passion for learning and is never satisfied with the status quo. During the day she is an ops, biz dev, and marketing maven for Fission Strategy

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