When big corporations get involved with little startups, magic happens. The combination of nearly infinite resources and innovative ideas can transform industries, uproot old trends, and breed success for everyone involved. And fortunately for the companies that will be involved with the TERRA startup accelerator, they just got their big name.
That’s right, Nestlé USA has just signed on to support food and agriculture startups that are looking to be disruptive and progressive in the space. They are joining Rabobank and RocketSpace in the endeavor, and plan to support 20 startups over the course of two six-month programs
“Combining Nestlé’s expertise in nutrition, health and wellness with RocketSpace’s well-known accelerator acumen within the start-up community and Rabobank’s strong involvement in the food and beverage start-up community, we expect dynamic results from the collaboration,” said Manuel Gonzalez of Rabobank.
While everyone would love for these companies to focus on making food more delicious, that is tragically not the goal of startup accelerators like this one. TERRA’s primary mission is to to fuel cross-industry innovation and set a new standard for food and agriculture with healthy, sustainable options.
“We’re experiencing a seismic shift in the food industry, and our partnership with Terra by Rabobank and RocketSpace is just one way in which Nestlé can play a leading role in meeting quickly evolving consumer expectations and explore new disruptive technologies and business models,” said Rui Barbas, chief strategy officer, Nestlé USA.